The most innovative companies proactively seek out new opportunities to add value and address new pain points along the customer journey. This was true before the COVID-19 crisis, is critical now, and will remain so in the future.
Here, Comperemedia SVP/Chief Insights Officer Andrew Davidson shares examples of brands innovating along these lines with insight on what card marketers can learn in order to elevate the customer experience.
About the Author
Andrew Davidson
Andrew Davidson, Principal Strategist and Financial Services Thought Leader. Host of the Mintel Little Conversation Podcast. Creator of Lightbulb Moments.
Article
2020-06-18T18:00:12-05:00
2020
0
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