![[Watch]: Innovate to elevate! A rallying cry for card marketers](https://welcome.comperemedia.com/app/smush-webp/2024/10/CM_SocialMedia_InnovateToElevate_Purple300_Blog_2000x1000-1000x225.jpg.webp)
Less than a minute
The most innovative companies proactively seek out new opportunities to add value and address new pain points along the customer journey. This was true before the COVID-19 crisis, is critical now, and will remain so in the future.
Here, Comperemedia SVP/Chief Insights Officer Andrew Davidson shares examples of brands innovating along these lines with insight on what card marketers can learn in order to elevate the customer experience.
Andrew Davidson
Andrew Davidson, Chief Insights Officer at Mintel Comperemedia, is a leading authority in financial services marketing, providing expert insights through his articles, industry speaking engagements, and as host of the Mintel Little Conversation podcast.
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2020-06-18T18:00:12-05:00
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