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The most innovative companies proactively seek out new opportunities to add value and address new pain points along the customer journey. This was true before the COVID-19 crisis, is critical now, and will remain so in the future. 

Here, Comperemedia SVP/Chief Insights Officer Andrew Davidson shares examples of brands innovating along these lines with insight on what card marketers can learn in order to elevate the customer experience.

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Andrew Davidson

Andrew Davidson is SVP, Chief Insights Officer for Comperemedia, an expert in consumer and marketing intelligence.

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