Insurance
Gain competitive intelligence in insurance marketing to analyze multichannel strategies, offers, and emerging trends.
Comperemedia provides you with the competitive marketing intelligence needed to effectively analyze multichannel marketing strategies by specific insurance type. You can quickly compare how offers, creative, and messaging vary by competitor and product line with the ability to analyze media flighting, demographic, and regional targeting—down to ZIP+4.
Updated daily, digital, social media, and email ads help you quickly identify marketing trends, new competitive threats, product positioning efforts, and loyalty tactics whether you are looking at broker or consumer marketing strategies.
September 26, 2025
Insurance
Article
September marks Life Insurance Awareness Month, a time to spotlight how vital life insurance is in protecting families and securing financial futures. Yet despite its importance, life insurance ownership…
April 10, 2025
Insurance
Article
Updated on 4.9.2025 at 4:00 pm ET In times of economic uncertainty, consumers look for stability and guidance—creating a rare and critical opportunity for the insurance industry to…
January 27, 2025
Insurance
Article
The Los Angeles area wildfires have killed at least 27 people and destroyed or damaged more than 17,000 buildings as of January 20, 2025. Damages from…
October 1, 2024
Insurance
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As technology advances and consumer behaviors evolve, insurance professionals must adapt to maintain their competitive edge. That's why we're excited to unveil our 2025 Insurance Marketing Trends— your essential guide…
August 26, 2024
Insurance
Article
When you think of AAA (American Automobile Association), what comes to mind? It could be the peace of mind knowing someone will come to your rescue if your car…
August 1, 2024
Insurance
Article
Loyalty rewards programs play a pivotal role in enhancing customer retention in the insurance space. While premium discounts remain a staple, a growing number of insurance providers are diversifying…
June 18, 2024
Insurance
Article
The wealth management and investment landscape in the United States is rapidly evolving, with brands adapting to meet the needs of a diverse array of investors.
January 29, 2024
Insurance
Article
GEICO strategically welcomed back its Caveman character to fuel a two-month lead-up to Super Bowl LVIII in an all-out media blitz after a 20-year hiatus. …
September 6, 2023
Insurance
Article
eSIM technology is rapidly replacing the role of physical SIM cards when it comes to installing a cellular plan in a new device. Apple fully committed to eSIMs in…
August 31, 2023
Financial Services
Article
In early August, the Comperemedia Research team got together to discuss how interfacing with culture has become a key part of brand strategy. The necessity for…
August 1, 2023
Insurance
Article
From HGTV to Burger King to OPI and beyond – 100+ brands have partnered with Mattel this summer to promote the record-breaking Barbie movie release and Progressive joined in…
July 5, 2023
Insurance
Article
The El Nino-Southern Oscillation (ENSO) is a climate phenomenon where the water temperatures in the equatorial Pacific Ocean fluctuate between warm and cold. The warming phase of the sea…
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