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Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Capital One’s Auto Loan product line.

As shown in this week’s heatmap, starting in the last few months, Capital One is leaning into a heavy display strategy with direct buys for auto loans.

Laura Ziemer
Laura Ziemer

Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.

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