Comperemedia provides you with the competitive marketing intelligence needed to effectively analyze multichannel marketing strategies by specific insurance type. You can quickly compare how offers, creative, and messaging vary by competitor and product line with the ability to analyze media flighting, demographic, and regional targeting—down to ZIP+4.

Updated daily, digital, social media, and email ads help you quickly identify marketing trends, new competitive threats, product positioning efforts, and loyalty tactics whether you are looking at broker or consumer marketing strategies.

Financial Services
Insurance
Omnichannel Marketing
Telecom and Media
How will brands suit up for March Madness?
March 8, 2023
Financial Services
Article
How will brands suit up for March Madness?
In this piece, our Comperemedia experts explore what they expect to see and what they are excited to see from brands for this year’s March Madness tournament. They cover…
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Three key trends for the 2022 holiday marketing season
December 9, 2022
Financial Services
Article
Three key trends for the 2022 holiday marketing season
In this piece, our Comperemedia experts explore brands’ holiday marketing campaigns across the financial services, telecoms, and insurance industry in email and digital marketing channels. Three key trends were…
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What insurers need to know about telehealth for seniors
October 11, 2022
Insurance
Article
What insurers need to know about telehealth for seniors
As digital health innovations have gained in popularity, with the COVID-19 pandemic as a huge driving factor, so too has telehealth. Though telehealth is simply the intersection between…
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CAA Members Save at Shell Ad
October 3, 2022
Insurance
Article
Auto Insurance Brands Address the Financial Pinch from Gas Price Hikes
In Canada, brands are aiming to offset soaring gas prices with marketing efforts that leverage partnerships and prize giveaways. Ongoing gas price surges and inflationary pressures are leading auto…
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How Insurers Emphasized Mental Health Benefits
October 3, 2022
Insurance
Article
How Insurers are Emphasizing Mental Health Benefits
The pandemic undoubtedly intensified the mental health crisis, driving consumers to seek out more support to help manage their overall well-being. Health insurers are offering solutions that will help…
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The Thriving Smart Home Market Expands Marketing Opportunities for Insurers
September 27, 2022
Insurance
Article
The Thriving Smart Home Market Expands Marketing Opportunities for Insurers
The pandemic accelerated the adoption and advancement of smart home technologies, offering insurers in the United States and Canada ample opportunities to educate and inform customers on smart home…
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US Travel Insurance Direct Mail Acquisition Activity by Month 2021 - 2022
August 23, 2022
Insurance
Article
3 ways travel insurers have embraced the new normal
As digital adoption surged during the pandemic, travel insurers increased their advertising spend with a focus on COVID-19 solutions. Here are three ways travel insurers have adapted in…
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Inflation and the Ukraine conflict: What does it mean for insurance brands
March 14, 2022
Insurance
Article
Inflation and the Ukraine conflict: What does it mean for insurance brands
The Russia/Ukraine conflict is impacting the world in ways that many never expected. With inflation on the rise and the conflict growing larger, this has…
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Insurers' top digital marketing strategies from 2021
December 21, 2021
Insurance
Article
Insurers’ top digital marketing strategies from 2021
A look back at 2021 As digital channels and digital tools continue to carve out a more integral role in the consumer experience, insurers shifted investments in…
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Squid Game: How brands have capitalized on the phenomenon and what it means for content partnerships
October 20, 2021
Insurance
Article
2021 Comperemedia Insurance Trends: How’d We Do? (Part 2)
Each year, Comperemedia analysts develop annual industry trends based on brand observations, competitive marketing, and consumer data. As we prepare for the launch of our 2022 Insurance Trends, let’s…
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Squid Game: How brands have capitalized on the phenomenon and what it means for content partnerships
October 19, 2021
Insurance
Article
2021 Comperemedia Insurance Trends: How’d We Do? (Part 1)
Each year, Comperemedia analysts develop annual industry trends based on brand observations, competitive marketing, and consumer data. As we prepare for the launch of our 2022 Insurance Trends, let’s…
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GEICO Reinvents Insurance Marketing Again with Latest Move to Slash Direct Mail
July 23, 2021
Insurance
Article
GEICO Reinvents Insurance Marketing Again with Latest Move to Slash Direct Mail
After consistently coming in as the top P&C direct mailer, GEICO is now out of the top volume players altogether. The insurer’s mail volume took a nosedive…
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