Comperemedia provides you with the competitive marketing intelligence needed to effectively analyze multichannel marketing strategies by specific insurance type. You can quickly compare how offers, creative, and messaging vary by competitor and product line with the ability to analyze media flighting, demographic, and regional targeting—down to ZIP+4.

Updated daily, digital, social media, and email ads help you quickly identify marketing trends, new competitive threats, product positioning efforts, and loyalty tactics whether you are looking at broker or consumer marketing strategies.

Financial Services
Insurance
Omnichannel Marketing
Telecom and Media
Insurers look for new ways to save customers a bundle
July 15, 2021
Insurance
Article
Insurers look for new ways to save customers a bundle
While savings have often been a go-to strategy in bundle promotions, insurers considered new ways to reach their intended audience, but there’s still room to grow. Many insurers put bundles…
Read more
The End of the Insurance Bundle? Millennials Put it on the Chopping Block
May 11, 2021
Insurance
Article
The End of the Insurance Bundle? Millennials Put it on the Chopping Block
Bundling is a key tenet of personal lines insurance, as it benefits both customers and carriers. Customers receive a discount and convenient policy management, while carriers are generally rewarded with…
Read more
Consumers want more control over their healthcare experiences
December 17, 2020
Insurance
Article
Consumers want more control over their healthcare experiences
Control over health is a main focus for consumers in light of COVID-19, but just more than a quarter feel less in control of their health this year than last,…
Read more
eHealth ramped up national TV advertising for AEP
December 9, 2020
Insurance
Article
eHealth ramped up national TV advertising for AEP
eHealth doubled down on its national TV advertising as the 2020 AEP got underway, increasing its investment by more than 700% from September to November. This marked…
Read more
Amazon shakes up the Pharmaceutical world
December 3, 2020
Insurance
Article
Amazon shakes up the Pharmaceutical world
On November 17, Amazon introduced Amazon Pharmacy to the world, in the hopes of bringing more convenience to the industry.  Amazon ventured into the…
Read more
Opportunity for marketers: Pet insurance
November 20, 2020
Insurance
Article
Opportunity for marketers: Pet insurance
According to new research from Mintel, nearly half of pet owners admit they are willing to go into debt to pay…
Read more
Insurers leverage pandemic to promote the benefits of telematics
November 11, 2020
Insurance
Article
Insurers leverage pandemic to promote the benefits of telematics
COVID-19 forced many consumers to consider cost-cutting measures. Insurers used the opportunity to promote the benefits of usage-based insurance. COVID-19 exposed the need for additional savings…
Read more
3 insurance marketing trends for Annual Election Period (AEP) 2020
November 9, 2020
Insurance
Article
3 insurance marketing trends for Annual Election Period (AEP) 2020
Medicare marketing required extra attention this year amidst the pandemic and insurers are putting their customers’ best interests first in initial AEP messaging.  Setting customers up for success…
Read more
2020 Insurance Trends: How’d we do?
November 2, 2020
Insurance
Article
2020 Insurance Trends: How’d we do?
Each year, we develop annual industry trends based on brand observations, competitive marketing and consumer data. As we prepare for the launch of our 2021 Insurance Trends, let’s…
Read more
[Watch] Life stage marketing: Life insurance amid COVID-19
September 29, 2020
Insurance
Article
[Watch] Life stage marketing: Life insurance amid COVID-19
With financial stress and uncertainty on the rise, Senior Digital Marketing Analyst Jeannette Ornelas and Research Analyst Nicole Bond discuss how COVID-19 shifted purchase behaviors for life insurance.  …
Read more
Insurer and automaker partnerships give telematics a boost
September 18, 2020
Insurance
Article
Insurer and automaker partnerships give telematics a boost
Insurance startup Metromile made headlines for its recent partnership with Ford to offer usage-based insurance (UBI) to the automaker’s customers. Owners of eligible vehicles will be able to…
Read more
Podcasts open the door for personal lines insurers
August 25, 2020
Insurance
Article
Podcasts open the door for personal lines insurers
Podcasts create an opportunity for insurers to develop personal relationships. However, not all P&C insurers are utilizing podcast as an advertising medium, even though there are…
Read more

Competitive marketing data and expert analysis.

Our data knows where you're coming from. Our insights tell you where you should be going next.
Book a demo
Comperemedia Demo
Insurance

Request more information

Submit the form below to speak with a member of our team.

Loading...

Download the Latest Market Intelligence