Comperemedia provides you with the competitive marketing intelligence needed to effectively analyze multichannel marketing strategies by specific insurance type. You can quickly compare how offers, creative, and messaging vary by competitor and product line with the ability to analyze media flighting, demographic, and regional targeting—down to ZIP+4.

Updated daily, digital, social media, and email ads help you quickly identify marketing trends, new competitive threats, product positioning efforts, and loyalty tactics whether you are looking at broker or consumer marketing strategies.

Financial Services
Insurance
Omnichannel Marketing
Telecom and Media
How are life insurers responding to COVID-19?
April 17, 2020
Insurance
Article
How are life insurers responding to COVID-19?
Carriers relied on agents to distribute messaging. Much of the life insurance industry updates due to COVID-19 were sent to agents directly. Carriers initially assured recipients of their…
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Insurers’ role during COVID-19 pandemic: provide clarity and direction
March 19, 2020
Insurance
Article
Insurers’ role during COVID-19 pandemic: provide clarity and direction
As COVID-19 spread into North America, the insurance industry sprung into action. Using email and organic social media to distribute messaging we have all grown familiar with in recent weeks,…
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Key Takeaways from the 2019 Society of Insurance Research Annual Conference
November 26, 2019
Insurance
Article
Key Takeaways from the 2019 Society of Insurance Research Annual Conference
This year, the Society of Insurance Research met for the 49th Annual Conference in Charlotte, NC with a focus on “Reimagining Research to Recognize Emerging Insurance Industry Trends.”…
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What happens in Vegas, transforms the insurance industry
November 1, 2019
Insurance
Article
What happens in Vegas, transforms the insurance industry
The 2019 InsureTech Connect Conference, otherwise known as “the world’s largest gathering of insurance leaders and innovators,” delivered a striking number of product announcements and insights from leaders…
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Heatmap: Personal Loan by LendingClub
October 18, 2019
Insurance
Article
Heatmap: Personal Loan by LendingClub
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Personal Loan by LendingClub.
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2019 Insurance Marketing Trends: How’d We Do?
October 17, 2019
Insurance
Article
2019 Insurance Marketing Trends: How’d We Do?
Each fall, we develop our annual industry trends based on brand observations, competitive marketing and consumer data. As we prepare for the launch of our 2020 Insurance Trends,…
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Holistic Health: Insurers frame themselves as partners in wellness
October 15, 2019
Insurance
Article
Holistic Health: Insurers frame themselves as partners in wellness
Health and fitness marketing appeals to consumers’ desire to better manage their own wellness. In the health and fitness industry, ‘health’ and ‘fitness’ are literal. In other industries,…
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Heatmap: Capital One Auto Loan product line
October 11, 2019
Insurance
Article
Heatmap: Capital One Auto Loan product line
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Capital One’s Auto Loan product…
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Heatmap: Paid social activity for personal loans
September 27, 2019
Insurance
Article
Heatmap: Paid social activity for personal loans
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of Paid Facebook spend for the top three personal loans…
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2019 Financial Services Trend: Platformification
June 5, 2019
Insurance
Article
2019 Financial Services Trend: Platformification
As the industry searches for seamless ways for consumers to engage with their money, we expect to see a marketing shift toward a more complete digital experience. According…
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Health insurers are tackling the Opioid epidemic
April 26, 2019
Insurance
Article
Health insurers are tackling the Opioid epidemic
More than two million Americans have become reliant on or abused prescription pain pills and street drugs. Recent data from the Centers for Disease Control and Prevention show…
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