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Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for USAA classic checking.

As shown in this week’s heatmap, USAA is heavying up classic checking via display and video.

Laura Ziemer
Laura Ziemer

Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.

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