In today’s digital landscape, omnichannel marketing is more than a buzzword—it’s a strategic imperative for businesses looking to foster seamless customer experiences. This section of our blog is dedicated to marketers eager to explore the integration of various communication channels, ensuring interactions occur where and when customers prefer.

Levering our data, our analyst team helps illuminate customer behavior across platforms, enabling you to craft cohesive and personalized marketing strategies. While our focus spans across industries, the insights shared here provide you with cutting-edge strategies and trends in omnichannel marketing, empowering you to stay ahead in an increasingly connected world.

Financial Services
Insurance
Omnichannel Marketing
Telecom and Media
Thought Leader Spotlight: Andrew Davidson
July 9, 2019
Omnichannel Marketing
Article
Thought Leader Spotlight: Andrew Davidson
Behind the data are our world-class thought leaders. Over the next month, we will be introducing you to the people responsible for Comperemedia’s industry expertise.  Andrew Davidson, SVP/Chief…
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Amazon Prime Day 2019 Predictions: How will Amazon squeeze the most out of Prime Day?
July 8, 2019
Omnichannel Marketing
Article
Amazon Prime Day 2019 Predictions: How will Amazon squeeze the most out of Prime Day?
Amazon will have two goals for Prime Day 2019: upsell current members and attract new members from lower-income households. Current Prime Day ecosystem  Consumers cite cost as the…
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The Marriott Bonvoy Bold Card launched on Instagram to appeal to young travelers
July 1, 2019
Financial Services
Article
The Marriott Bonvoy Bold Card launched on Instagram to appeal to young travelers
Chase recently announced the launch of the Marriott Bonvoy Bold card It’s the program’s first co-branded card with no annual fee and is well- positioned to appeal to…
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A rainbow logo isn’t enough
June 27, 2019
Omnichannel Marketing
Article
A rainbow logo isn’t enough
A rainbow logo isn’t enough. Major players in financial services, transportation and travel used Pride month (June) to kickoff purposeful changes to products and marketing. (Source: Mintel)…
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Going a step further to understand consumer spending choices
June 25, 2019
Omnichannel Marketing
Article
Going a step further to understand consumer spending choices
In a recent Wall Street Journal article – “The Biggest Ways People Waste Money” – a group of experts…
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[Guest post]: Top brands celebrating summer with digital ads
June 18, 2019
Omnichannel Marketing
Article
[Guest post]: Top brands celebrating summer with digital ads
In the fall, retail brands compete for parents’ back-to-school budgets. Come winter, the auto industry is wheeling and dealing at New Year’s and President’s Day dealership events. As…
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Using humor in TV ads: Proceed with caution
June 13, 2019
Omnichannel Marketing
Article
Using humor in TV ads: Proceed with caution
Credit card issuers are using humor in television commercials more and more, positioning their brands as carefree and funny. While this technique itself is…
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[VIDEO] Welcome to Omni
June 10, 2019
Omnichannel Marketing
Article
[VIDEO] Welcome to Omni
After an intensive period of investment in more data sets, building an entirely new software infrastructure from the ground up using artificial intelligence and machine learning technologies,…
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3 thought-starters from the 2019 Co-Brand and Travel Rewards Conference
June 10, 2019
Financial Services
Article
3 thought-starters from the 2019 Co-Brand and Travel Rewards Conference
Andrew Davidson, Chief Insights Officer/ SVP at Comperemedia, presented at the 2019 Co-Brand and Travel Rewards Conference in Wilmington, Delaware, earlier this month. Here, Andrew shares…
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Our brand story and how we became the one source of truth for marketers
June 3, 2019
Omnichannel Marketing
Article
Our brand story and how we became the one source of truth for marketers
It’s been a wild ride. Think back to 1995, Americans received the bulk of their direct marketing in print through their (physical) mailbox; Hotmail was a year away from commercial…
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Switch off and curb your screen addiction
November 1, 2018
Omnichannel Marketing
Article
Switch off and curb your screen addiction
Nearly two-thirds of Millennials feel they spend too much time online or using devices, and almost half make a point to take time away from technology according to…
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The Fortnite craze: It’s only the beginning
September 14, 2018
Omnichannel Marketing
Article
The Fortnite craze: It’s only the beginning
Fortnite: the game everyone’s talking about. With a massive user base and a new multi-million dollar marketing campaign, Fortnite will only continue to grow. Marketers are…
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