In today’s digital landscape, omnichannel marketing is more than a buzzword—it’s a strategic imperative for businesses looking to foster seamless customer experiences. This section of our blog is dedicated to marketers eager to explore the integration of various communication channels, ensuring interactions occur where and when customers prefer.

Levering our data, our analyst team helps illuminate customer behavior across platforms, enabling you to craft cohesive and personalized marketing strategies. While our focus spans across industries, the insights shared here provide you with cutting-edge strategies and trends in omnichannel marketing, empowering you to stay ahead in an increasingly connected world.

Financial Services
Insurance
Omnichannel Marketing
Telecom and Media
Marketing to higher-income households
June 12, 2023
Financial Services
Article
Marketing to higher-income households
The current inflationary dynamic has resulted in a consumer dichotomy that forces brands to consider two different consumer groups. As identified in our 2023 Omnichannel…
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Three Reasons Why Cash is Making a Comeback
April 26, 2023
Financial Services
Article
Three Reasons Why Cash is Making a Comeback
Cash or credit? In recent years, the battle between payment types was becoming an increasingly one-sided affair. Cash usage had been trending downward for multiple years before the COVID-19…
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American Express Sydney WorldPride Experiences
April 20, 2023
Omnichannel Marketing
Article
Three Do’s and Don’ts for Brands during Pride 2023
Every June, Pride Month marks the opportunity for the LGBTQ+ community to celebrate and commemorate the fight for liberation. If your brand wants to join this year’s celebration, here…
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Winning Strategies: Three Key Brand Opportunities on TikTok
March 28, 2023
Omnichannel Marketing
Article
Winning Strategies: Three Key Brand Opportunities on TikTok
Deemed a pandemic staple, TikTok has quickly risen to become a global social media powerhouse. Boasting over 1bn monthly active users, TikTok’s popularity stems from its engaging,…
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Silicon Valley Bank collapse
March 13, 2023
Financial Services
Article
Insider Insights: Silicon Valley Bank ongoing coverage
In the wake of the Silicon Valley Bank collapse, our team of thought leaders is analyzing consumer sentiment and brand activity and providing real-time recommendations on how to navigate…
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State of the Economy: The bad, The good, and the Opportunity for Banks
March 2, 2023
Financial Services
Article
State of the Economy: The bad, The good, and the Opportunity for Banks
In a bid to tame inflation, the Fed’s rate hikes have coincided with expectations that the labor market and economic growth would suffer. However, the US economy has defied…
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Winning Strategies: Three Key Opportunities on BeReal
February 17, 2023
Omnichannel Marketing
Article
Winning Strategies: Three Key Opportunities on BeReal
Deemed the “anti-Instagram,” BeReal is the trendiest new social media platform and became a pop culture phenomenon in 2022 among younger generations by creating nuanced opportunities for…
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Four innovations from CES 2023 brands need to know
January 11, 2023
Omnichannel Marketing
Article
Four innovations from CES 2023 brands need to know
The ringing in of a new year was quickly followed by the ringing in of a new era of technological innovation at CES 2023. Brands across categories unveiled their…
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Downy's Super Bowl Ad
December 15, 2022
Omnichannel Marketing
Article
Downy’s Super Bowl LVII Game Plan is a Touchdown
While Super Bowl LVII is still two months away, an unprecedented move by Procter & Gamble’s Downy brand sparked interest in Super Bowl marketing earlier than ever. On December…
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What the Twitter takeover means for brands
November 8, 2022
Omnichannel Marketing
Article
What the Twitter takeover means for brands
With news of leading auto, retail, beer, and non-profit brands pausing or outright forgoing their Twitter marketing strategies, it’s worth considering what long-term implications are in…
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3 Ways to Earn Customer Loyalty through Direct Mail
November 2, 2022
Omnichannel Marketing
Article
3 Ways to Earn Customer Loyalty through Direct Mail
During a time when consumers may be looking to cut costs and ease financial burdens, brands leveraging meaningful loyalty strategies will remain in good standing. In fact, recent Mintel research…
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Verizon Launches Campaign to Celebrate 10 Years of Verizon Innovative Learning
September 21, 2022
Omnichannel Marketing
Article
Verizon Launches Campaign to Celebrate 10 Years of Verizon Innovative Learning
To kick-off the school year and generate awareness for the work it is doing in the classroom, Verizon is launching a campaign to promote and celebrate…
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