In today’s digital landscape, omnichannel marketing is more than a buzzword—it’s a strategic imperative for businesses looking to foster seamless customer experiences. This section of our blog is dedicated to marketers eager to explore the integration of various communication channels, ensuring interactions occur where and when customers prefer.

Levering our data, our analyst team helps illuminate customer behavior across platforms, enabling you to craft cohesive and personalized marketing strategies. While our focus spans across industries, the insights shared here provide you with cutting-edge strategies and trends in omnichannel marketing, empowering you to stay ahead in an increasingly connected world.

Financial Services
Insurance
Omnichannel Marketing
Telecom and Media
Chime Customer Acquisition Strategy
September 2, 2022
Financial Services
Article
3 customer acquisition strategies to grow your business
A strategic blend of media channels and engagement mechanisms is key to paving the path for a successful customer acquisition strategy. Brands need to make an effort to understand…
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Amazon Prime Day Isn’t What it Used to Be, and Amazon Knows This
July 13, 2022
Omnichannel Marketing
Article
Amazon Prime Day Isn’t What it Used to Be, and Amazon Knows This
I have been following and reporting on Prime Day for four years now, and this year feels particularly meretricious with its deals and dull with how it produced buzz…
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How tech and telecom brands should prepare for this year’s back-to-school season
June 23, 2022
Omnichannel Marketing
Article
How tech and telecom brands should prepare for this year’s back-to-school season
During the last two back-to-school seasons, students and parents needed to stock up and prepare to substitute classrooms for couches in a time when online schooling became inevitable. Laptops…
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3 key components for brands' Pride 2022 strategy
May 24, 2022
Omnichannel Marketing
Article
3 key components for brands’ Pride 2022 strategy
As LGBTQ+ consumers have become increasingly vigilant of hollow advocacy, brands must demonstrate commitment beyond rhetoric to connect during—and after—Pride. To avoid landing in hot water, brands should consider…
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Earth Day 2022 recap: Top brands turn to transparency
May 19, 2022
Omnichannel Marketing
Article
Earth Day 2022 recap: Top brands turn to transparency
The most impactful Earth Day 2022 campaigns proved how interacting with a brand could mean living a more sustainable lifestyle. Earth Day 2022 overview Highlighting quantifiable impact: As…
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Get In, Consumer, We're Going Shopping
May 18, 2022
Omnichannel Marketing
Article
Get In, Consumer, We’re Going Shopping
While inflation is at an all-time high and GDP is down, consumers are still spending. The pandemic’s lingering effects on the supply chain and pent-up demand have caused inflation…
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Brands Go Big for Personal Loans Paid Search
May 5, 2022
Omnichannel Marketing
Article
Brands Go Big for Personal Loans Paid Search
Personal loan companies boosted spend year-over-year in order to invest in new product frontiers and push lucrative offers. With an increase in budgets, brands unearthed new ways to gain…
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Earth Day 2021 Planted the Seeds for 2022: What brands should know ahead of this year’s Earth Day
April 20, 2022
Omnichannel Marketing
Article
Earth Day 2021 Planted the Seeds for 2022: What brands should know ahead of this year’s Earth Day
After reviewing the 2021 Earth Day campaigns, the most successful ones considered consumer sentiments toward sustainability when crafting their campaigns. Earth Day advertising provides the opportunity for brands to…
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Social Butterflies Emerge from Super Bowl LVI
March 11, 2022
Omnichannel Marketing
Article
Social Butterflies Emerge from Super Bowl LVI
In the early days of social media, very little creativity and effort was put towards crafting a dedicated social media marketing strategy. During major brand awareness moments like the…
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Marketing Strategy Review: Varo targets the underbanked
March 7, 2022
Omnichannel Marketing
Article
Marketing Strategy Review: Varo targets the underbanked
Varo is seeking to set itself apart from other neobanks through unique messaging strategies that leverage the power of possibilities and build trust through partnerships. Strategic overview…
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2022: The year of blended—and expanding—experiences
February 14, 2022
Omnichannel Marketing
Article
2022: The year of blended—and expanding—experiences
Brands have long sought to expand their reach through experiences, embedding themselves into as much of consumers’ day-to-day lives as possible. In 2022, they’ll push those efforts forward by…
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Super Bowl LVI Spotlight: New players and plays take a familiar field
February 14, 2022
Omnichannel Marketing
Article
Super Bowl LVI Spotlight: New players and plays take a familiar field
Super Bowl LVI was a return to normal for North America’s marquee sporting and advertising spectacle compared to last year’s COVID-centric event. A full-capacity crowd at SoFi Stadium in…
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