Omnichannel Marketing
Delivering the data and analysis you need to stay on top of the latest marketing trends – from new product offerings to growth tactics to loyalty offers and more.
In today’s digital landscape, omnichannel marketing is more than a buzzword—it’s a strategic imperative for businesses looking to foster seamless customer experiences. This section of our blog is dedicated to marketers eager to explore the integration of various communication channels, ensuring interactions occur where and when customers prefer.
Levering our data, our analyst team helps illuminate customer behavior across platforms, enabling you to craft cohesive and personalized marketing strategies. While our focus spans across industries, the insights shared here provide you with cutting-edge strategies and trends in omnichannel marketing, empowering you to stay ahead in an increasingly connected world.
January 28, 2022
Omnichannel Marketing
Article
In October 2021, a VR demonstration by Mark Zuckerberg promoted the concept of the “metaverse” to the mainstream. 2022 kicked off with a flurry of “What is the metaverse?”…
January 28, 2022
Omnichannel Marketing
Article
The last decade has seen incredible innovation in health wearables, beginning with rudimentary step count features to now having respiration rate and blood oxygen tracking that allows…
January 19, 2022
Omnichannel Marketing
Article
Financial brands used the turn of the new year to connect with customers looking to obtain better money habits through their advertising campaigns. Find out which brands did this…
January 11, 2022
Omnichannel Marketing
Article
Your 2021 holiday campaigns are done – now what? Well, it’s time to start planning for 2022. While the good and the bad of holiday marketing are still fresh,…
December 16, 2021
Omnichannel Marketing
Article
As Christmas quickly approaches, many shoppers are searching for last minute gifts – some in person, some online while others turn to their favorite social media influencer.
December 14, 2021
Omnichannel Marketing
Article
Who doesn’t love taking a trip down memory lane? Spotify Wrapped has become a genius campaign that users look forward to every December, adding integral value to the listening…
September 16, 2021
Omnichannel Marketing
Article
Klarna‘s followable wish lists connect retailers and content creators as consumers embrace creative new ways to make shopping social. Klarna acquires APPRL in Jul ’21 Klarna is a powerhouse for…
September 9, 2021
Omnichannel Marketing
Article
As we enter the fall, the big question enters all our minds: How spot-on were our 2021 Omnichannel Marketing Trends? Ok, maybe not everyone had this thought, but as the…
September 2, 2021
Omnichannel Marketing
Article
Humor can be a great tool, but brands need to consider why, when, how, and where to be funny. Why? There are clear opportunities to leveraging humor in marketing: Recall:…
August 20, 2021
Financial Services
Article
Many financial services firms are adopting crypto on their platforms, while others are simply referencing crypto to meet the hype. Here we spotlight a few recent crypto marketing strategies and…
August 9, 2021
Omnichannel Marketing
Article
As brands aim to target this growing demographic on social media, it’s imperative they understand what resonates with Hispanics, going beyond language. As this demographic grows, their influence on social…
July 9, 2021
Omnichannel Marketing
Article
On July 1, 2021, the NCAA approved policy changes that allow collegiate athletes to profit from their name, image, and likeness (NIL). The highly anticipated policy changes follow more than…
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2025 Omnichannel Marketing Trend To Watch
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2025 Financial Services Marketing Trends
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2025 Insurance Marketing Trends
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2025 Telecom & Media Marketing Trends
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