Thought Leader Spotlight: Lierin Ehmke

Thought Leader Spotlight: Lierin Ehmke

Updated: July 23, 2019
3 minutes read

Behind the data are our world-class thought leaders. Over the next month, we will be introducing you to the people responsible for Comperemedia’s industry expertise. 

Lierin Ehmke, Senior Digital Marketing Analyst, Comperemedia

Get to know Comperemedia Senior Digital Marketing Analyst, Lierin Ehmke. Lierin is responsible for producing syndicated and custom reports and providing omnichannel insights that enable clients to thrive within the digital space across a range of industry sectors.

Q: What topics do you specialize in? 

A: I specialize in digital marketing with a focus on clickstream as well as paid channels: display, video, paid search and paid social. My research typically focuses on the financial services and travel industries.

Q: How did you get to where you are now? 

A: My interests in media and marketing strategy started during my time at Horizon Media as a strategist. I eventually migrated to purely digital insights working as a consultant at SimilarWeb, a clickstream data provider. After a few years of learning the ins-and-outs of all things digital, Mintel reached out to me to help begin the Omni team, and voila!

Q: If you could have lunch with anyone in your industry, who would it be and why? 

A: Scott Galloway – I have been following his videos for a while. His insights are well-researched and his delivery is magnetic. His book The Four gave me a newfound perspective on the impact champion brands have on their respective industries.

Q: Tell us about a brand campaign or shift in strategy that has recently caught your eye?

A: I’m very intrigued by Robinhood’s acquisition of the email newsletter Market Snacks, which is now branded as Robinhood Snacks. This reflects a trend in the startup world of companies investing in their own content hubs (Bumble, Away, and Airbnb all have their own magazines). Robinhood’s move to distribute news is an effort to give customers trust and confidence, two elements that are known barriers in investing, which (hopefully) results in more purchases and product engagement. Brands like Robinhood are investing in more control of both the research funnel and purchase funnel, which are closely tied in industries like investing and retail.

Q: What is your favorite part about your job?

A: I love the challenge of taking several data points, like pieces of a puzzle, and fitting them together to create an insightful story. It’s especially fun when we find fresh perspectives for our readers. Our team also practices-knowledge sharing on a daily basis, and I love learning from the intelligent people I work with.

Q: Last but not least- tell a fun fact about yourself. 

A: My name comes from a romance novel! Which is equal parts cool and cringy. The book has decent reviews on Amazon.

Lierin Ehmke Headshot
Lierin Melvin

Lierin Melvin is the Director of Insights at Comperemedia, overseeing content, client engagements, and insights for Financial Services. Lierin uses her ten years of experience in omnichannel marketing and financial services to provide recommendations and industry insights for how to effectively manage full-funnel marketing campaigns, unveil industry trends, and pinpoint corporate strategies of both legacy and challenger brands.

More from Comperemedia
  • Comperemedia Newsletter
    Subscribe to our Free Newsletter
    Get the latest news and analysis straight to your inbox with our newsletter....
    Subscribe
  • Comperemedia Demo
    Book a Demo
    Experience marketing intelligence through our innovative platform....
    Get in touch
Subscribe to our Free Newsletter
Related articles
November 6, 2024
With Mint Mobile now firmly under T-Mobile’s umbrella, the prepaid carrier dialed up its marketing efforts in Q3 2024, seizing the NFL season and the election buzz as prime opportunities…
October 1, 2024
As AI and data analytics transform marketing, Comperemedia and Mintel Consulting predict now is the time for brands to maximize the opportunity to create hyper-personalized experiences.
July 24, 2024
The wealth management and investment landscape in the United States is rapidly evolving, with brands adapting to meet the needs of a diverse array of investors.

Download the Latest Market Intelligence