Telecom and Media
Access telecom marketing intelligence to analyze competitor strategies, offers, and emerging trends in real time.
Comperemedia empowers you with telecom competitive marketing intelligence and the ability to analyze by product details, demographic targeting, and regionality—down to ZIP+4—so you can quickly compare competitor offers, creative, and messaging to best position your evolving marketing strategy.
You can combat new competitive threats and quickly identify emerging telecom marketing trends, product positioning efforts, and loyalty tactics with digital, email, and social media ads that are updated daily.
May 19, 2021
Telecom and Media
Article
AT&T has decided it’s better off focusing on its telecom business and has announced it’s spinning off WarnerMedia and merging it with Discovery. While AT&T will maintain a 71% stake…
March 24, 2021
Telecom and Media
Article
Last week I attended my first SXSW. In light of the pandemic, the popular annual conglomeration of film, music, and interactive media went fully virtual. I expect the virtual experience…
March 16, 2021
Telecom and Media
Article
At the end of February 2021, Thrivent began running display ads to encourage potential customers to check in on their current life insurance coverages. In providing broad motivators like “It’s…
February 25, 2021
Telecom and Media
Article
On Monday, T-Mobile launched its new Magenta Max plan, which enables customers to use both 5G and 4G without data limits. This makes Magenta Max the only real…
February 24, 2021
Telecom and Media
Article
Clubhouse, an invite-only audio chat app, launched in April 2020. In May 2020, it was valued at nearly $100 million. On January 21, 2021, the valuation reached $1…
February 3, 2021
Telecom and Media
Article
We’re always looking for innovative marketing, especially efforts that show empathy or respond to consumer needs during the pandemic. Here, we examine one of the ways Canadian telecom provider Telus…
January 21, 2021
Telecom and Media
Article
Two years ago, and well before it began materializing in any meaningful way, 5G was the hot topic of CES 2019. Fast forward two years to…
November 23, 2020
Telecom and Media
Article
Comperemedia Director of Insights, Telecom, Emily Groch and Mintel Senior Gaming Analyst John Poelking reflect on a busy year of streaming to give us their take on the current digital…
November 6, 2020
Telecom and Media
Article
Each fall, we develop our annual industry trends based on industry observations, competitive marketing intelligence, and consumer data. This year, the truly unexpected happened in the form of…
November 5, 2020
Telecom and Media
Article
As Canadian carriers roll out their next-gen network offerings, 5G claims are becoming more frequent in marketing. The early 5G network claims are not yet distinctive from one…
October 14, 2020
Telecom and Media
Article
During Apple’s iPhone event on Tuesday, the tech behemoth gave significant airtime to one carrier and one carrier only: Verizon. The carrier used its time in the spotlight…
September 16, 2020
Telecom and Media
Article
With limited 5G marketing before September, Rogers focused its claims on being the first to provide 5G coverage in Canada. After expanding its 5G network to cover an…
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