Comperemedia empowers you with telecom competitive marketing intelligence and the ability to analyze by product details, demographic targeting, and regionality—down to ZIP+4—so you can quickly compare competitor offers, creative, and messaging to best position your evolving marketing strategy.

You can combat new competitive threats and quickly identify emerging telecom marketing trends, product positioning efforts, and loyalty tactics with digital, email, and social media ads that are updated daily.

Financial Services
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Telecom and Media
TikTok, who’s there?
December 11, 2019
Telecom and Media
Article
TikTok, who’s there?
TikTok’s mission is to be the leading destination for short-form mobile video. 2019 is the year TikTok’s popularity exploded in the US. Whether you’re on the app or…
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[Guest post] Data insights: Social ad strategies from the top brands on Facebook and Twitter
December 4, 2019
Telecom and Media
Article
[Guest post] Data insights: Social ad strategies from the top brands on Facebook and Twitter
Social media advertising is booming. In fact, US social network ad spend will reach nearly $38 billion by 2020. That’s one reason why it’s crucial for brands to…
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[Watch] Instant Reaction: The launch of Disney+
November 12, 2019
Telecom and Media
Article
[Watch] Instant Reaction: The launch of Disney+
The Disney+ launch has finally arrived. After months of teasing original content and fan favorites, Disney launched their streaming service to the eager masses. Emily Groch, Director of Insights, Telecom…
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Netflix tweaks marketing ahead of streaming wars
November 5, 2019
Telecom and Media
Article
Netflix tweaks marketing ahead of streaming wars
In Q2 2019, Netflix reported its first drop in domestic subscribers in nearly a decade. As Netflix sought to shore up subscriber numbers in the quarter following the…
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2019 Telecom Marketing Trends: How’d We Do?
October 8, 2019
Telecom and Media
Article
2019 Telecom Marketing Trends: How’d We Do?
Each fall, we develop our annual industry trends based on industry observations, competitive marketing, and consumer data. As we prepare for the launch of our 2020 Telecom &…
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[Watch]: 2019 streaming wars: What you need to know
September 26, 2019
Telecom and Media
Article
[Watch]: 2019 streaming wars: What you need to know
Mintel and Comperemedia have been at the forefront of analyzing market activity and providing insight into this year’s media streaming…
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New streaming services heading to your mailbox
September 18, 2019
Telecom and Media
Article
New streaming services heading to your mailbox
New streaming video on demand (SVOD) service Disney+ has begun presales using direct mail to promote a special offer on the service to Disney…
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T-MoBell: Key takeaways for partnerships and experiential marketing
August 13, 2019
Telecom and Media
Article
T-MoBell: Key takeaways for partnerships and experiential marketing
In late July, T-Mobile and Taco Bell came together to open three limited-time T-MoBell stores in New York City, Los Angeles and Chicago where the companies gave away…
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How the Sprint/T-Mobile merger will influence the competitive marketplace
July 31, 2019
Telecom and Media
Article
How the Sprint/T-Mobile merger will influence the competitive marketplace
Last week, Sprint and T-Mobile won approval from the Department of Justice to merge, provided that they divest Sprint’s prepaid brands and its 800 MHz spectrum to Dish…
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[Listen]: Navigating Facebook advertising in 2019
July 23, 2019
Telecom and Media
Article
[Listen]: Navigating Facebook advertising in 2019
Check out Mintel’s new podcast, Little Conversation, featuring Comperemedia SVP/ Chief Insights Officer, Andrew Davidson, as one of the weekly hosts. Don’t forget to subscribe,…
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T-Mobile enters mobile banking with T-Mobile Money
June 19, 2019
Financial Services
Article
T-Mobile enters mobile banking with T-Mobile Money
T-Mobile recently launched its new mobile banking service, T-Mobile Money. In their press release, T-Mobile Money takes on big banks, contrasting…
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GoT is over: HBO Now cancellations are coming
May 15, 2019
Telecom and Media
Article
GoT is over: HBO Now cancellations are coming
John Oliver has joked repeatedly on his HBO program, ‘Last Week Tonight’ about the perilous future HBO faces in a world without ‘Game of Thrones.’ Unfortunately for HBO, Oliver’s jokes may not be far from…
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