Telecom providers must communicate trust and information security

Telecom providers must communicate trust and information security

Updated: March 14, 2023
2 minutes read

The fear of having personal information stolen is a very real concern for consumers. Telecom providers have started partnering with security solutions (or are developing their own) to address these concerns in an effort to build up long-term trust among their user bases.

Information security and identity protection are not issues that customers want to be actively involved in, which is why the most popular method for security protection is antivirus software that runs in the background. There are still more active extra measures such as VPNs and privacy extensions that can be put in place, but a “set it and forget it” model can resonate with users who want to carry on with their regular activities without worrying.

Should a provider incorporate these extra measures of security, it could resonate with current and potential customers who want to feel comfortable knowing they are at least slightly more protected than the average internet user.

For example, Spectrum baked its security and privacy reassurances into customer notifications to ensure that a secure network is instrumental to every aspect of its service.

Source: Comperemedia; eDatasource/ePerformance

AT&T’s showcased its ActiveArmor solution as a way to help make mobile and home internet security “even safer” than they already are within the network.

Source: Comperemedia; eDatasource/ePerformance

TELUS partnered with Norton, a trusted information security brand, to cement its commitment to provide the best for its customers.

Source: Comperemedia; eDatasource/ePerformance

What we think

In the future, security messaging can be expanded to tie trust to information safety across the telecom industry by educating customers using real world concerns to illustrate their importance before looking to enhance a product that users don’t currently want to even think about.

John Poelking
John Poelking

John Poelking is Comperemedia’s Associate Director – Tech, Media, and Telecom, providing omnichannel marketing analysis and competitive intelligence for syndicated and custom insights.

Related articles
February 7, 2025
The moving season is approaching fast, and with it comes significant opportunities for telecom marketers looking to connect with key audiences. Moving, often seen as a chaotic and stressful time,…
January 7, 2025
The telecommunications industry is abuzz as fiber internet revolutionized connectivity in 2024. With its unparalleled speed and reliability, fiber internet is in high demand as providers compete to expand their…
October 1, 2024
The telecom and media marketing landscape is evolving rapidly. In 2025, staying ahead means understanding and adapting to emerging trends. Our 2025 Telecom & Media Marketing Trends report offers a…

Download the Latest Market Intelligence