As T-Mobile begins to sunset the Sprint brand, T-Mobile took its own creative approach while it left Sprint-branded communications mostly the same–for now.
Here, Director of Insights, Telecom, Emily Groch, discusses how the branding and marketing has changed so far, plus expectations for New T-Mobile marketing.
About the Author
Emily Groch
Emily Groch is Comperemedia’s Director of Insights, Telecommunications, providing omni-channel marketing analysis and competitive insights to telecom providers.
Article
2020-06-04T21:47:53-05:00
2020
0
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