Mintel and Comperemedia have been at the forefront of analyzing market activity and providing insight into this year’s media streaming evolution, suggesting ways marketers can cut through the noise and differentiate from an increasing number of competitors.
As consumers navigate the multitude of seemingly endless content offers from a growing number of platforms, Mintel and Comperemedia will continue to spotlight the emerging trends from the digital battleground.
Here Emily Groch, Director of Telecom Insights, Comperemedia, and John Poelking, Leisure and Media Analyst, Mintel Reports – US, discuss what will define success for early entrants (Disney, Apple), why November will bring the streaming wars to a fever pitch and what the 2020 digital landscape will look like.
About the Author
Emily Groch
Emily Groch is Comperemedia’s Director of Insights, Telecommunications, providing omni-channel marketing analysis and competitive insights to telecom providers.
Related Insights
