To build a strategy, or understand that of a competitor, it is important to find the right balance of four key elements: channel, message, creative, and audience. The campaigns we discuss in this paper are highlighted for their winning strategies because they innovated in one or more of these areas.
Download ‘Insurance Marketing Strategies, Ideas & Campaigns’ and explore:
- successful omnichannel campaign case studies
- using an omnichannel approach to gain the advantage in insurance marketing
- predicting strategy by analyzing a competitor’s marketing mix
The campaigns that cause us to say, “How did they come up with that?” are rarely the ones with the largest budgets. They have a marketer behind them committed to breaking down internal silos, championing a new idea with the regulatory team or testing new channels and creative strategies. Comperemedia Omni helps facilitate this transparency.
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