Varying economic circumstances, increased consumer pressures, and differing spending preferences are all areas marketers will need to navigate in 2023 to ensure their messaging and tactics are resonating with targeted consumer groups. Comperemedia will announce how external factors and internal developments will affect acquisition efforts and customer communications in the forthcoming 2023 Omnichannel Marketing Trends. Here is a preview of one of the three trends that will impact the sector next year.

Marketers will need to craft integrated marketing campaigns that demonstrate an understanding of the financial circumstances of their targeted consumer groups to meet differing needs in the year ahead. Marketers will have to pull tailored levers throughout the marketing funnel and offer messaging that proves a tangible value-add to consumers in order for efforts to resonate with differing consumer preferences.

Comperemedia is previewing a collection of a few key trends with a spotlight on inflation, ahead of our full 2023 Trend Reports. Download now to explore in-depth what this means for brands.

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