Comperemedia spotlights key financial services brands winning the omnichannel marketing game

Today, Comperemedia, a Mintel Company, released ‘Winning Strategies in Financial Services Marketing,’ an in-depth look at successful omnichannel marketing campaigns, available in a free, downloadable thought piece.

Laura Ziemer, Director of Insights, Comperemedia, said:

“As marketers, we all know that the best campaigns do not come easy. There are barriers we face, including budgets, regulatory guidelines, internal red tape and waning consumer attention. With today’s omnichannel landscape, it can be even more difficult to connect with consumers in a purposeful way.

“In this new thought piece, we explore how marketers can best use an omnichannel approach to their advantage and analyze a competitor’s marketing mix to predict their strategy. We’re pulling back the curtain on campaigns from industry leaders including Fidelity, Chase, Ally and Wells Fargo, offering insights for marketers of all levels.”

Learn about the crucial elements of successful omnichannel campaign strategy, including cross-channel KPIs, audience-first approach, creative mix and sequencing, and test and learn, as well as how marketers can apply these to their own campaigns, by downloading today.

To learn more about the launch of Comperemedia Omni and the rebrand of Comperemedia, check out our brand story.

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Comperemedia is an industry-leading competitive marketing intelligence agency serving the United States and Canada. Comperemedia, a Mintel company, provides solutions for decision-makers in the marketing industry, with world-class marketing intelligence technology, expert insights, and custom consulting services. For more information, please visit comperemedia.com.

Interviews with Laura Ziemer, Director of Insights, Comperemedia, are available upon request from the press office.