Comperemedia Press Center

Financial Services

Comperemedia’s public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts, and share the latest insights across categories and countries.

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15% of US consumers are interested in using BNPL in 2024 compared to 7% in 2023. 42% of current parents openly discuss finances with their kids, while only 26% report that their families openly discussed finances with them. There has been a 286% increase in volume Y/Y in…
9 January 2024 (8 AM ET)—Comperemedia, a Mintel company, is excited to celebrate the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. Mintel Leap is the closed-loop, generative AI platform built exclusively on…
Comperemedia, a Mintel company, today announced a groundbreaking new product set that simplifies the competitive credit card landscape: Offer Index. Analyzing six key attributes for non-rewards and no-fee cash rewards cards like annual fee, rewards, acquisition incentive, purchase APR, introductory purchase APR, and balance transfer, Offer Index distills the competitiveness…
Comperemedia has today announced three Financial Services Marketing Trends that are set to impact companies, brands, and marketers in 2024 and beyond.  “The trends are rooted in competitive marketing intelligence, consumer behavior, and industry expertise, and offer a comprehensive look at the momentum and forecast of…
Comperemedia has today (March 1, 2022) announced three financial services marketing trends that are set to impact companies, brands, and marketers in 2022 and beyond. “The 2022 Financial Services Marketing Trends are an extension of Comperemedia’s 2022 Omnichannel Marketing Trends, tailored specifically for the financial…
Comperemedia has today (November 6, 2019) announced four trends set to impact the financial services landscape in 2020, backed by comprehensive market and consumer data, in-depth analysis, and brand examples.  “In 2020 and beyond, Comperemedia predicts significant advances and industry shifts…
Today, Comperemedia, a Mintel Company, released ‘Winning Strategies in Financial Services Marketing,’ an in-depth look at successful omnichannel marketing campaigns, available in a free, downloadable thought piece. Laura Ziemer, Director of Insights, Comperemedia, said: “As marketers, we all know that the best campaigns do…