9 January 2024 (8 AM ET)—Comperemedia, a Mintel company, is excited to celebrate the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. Mintel Leap is the closed-loop, generative AI platform built exclusively on Mintel’s proprietary research and analyst expertise, including Comperemedia’s competitive intelligence insights. With speed, quality, and accuracy, Mintel Leap delivers research and recommendations on products and competitive landscapes—vital for brands looking to inform their product innovation and marketing strategies. 

By quickly exploring Mintel and Comperemedia’s wide-ranging data and expert human analysis, Leap delivers succinct responses to brands’ everyday prompts—such as: “Provide an analysis of the competitive financial services landscape,” “Suggest effective strategies for engaging with Millennial insurance consumers,” or “What are the latest digital marketing trends in the telecom industry, and how are they influencing consumer choice?” It’s so easy to use that everyone from a Junior Strategist to a CMO can quickly understand a new category or shifting consumer trends, freeing their time to focus on more value-added work.

Feedback from Mintel clients has been incredible:

“Mintel Leap has revolutionized our insights discovery process and significantly boosted the efficiency and effectiveness of our workflow. With Leap, we can quickly and easily pinpoint the critical information.”

“What truly sets Mintel Leap apart is its seamless integration of AI technology. The speed at which Mintel has embraced and leveraged AI is commendable.”

“With Mintel Leap, the only thing between me and the entirety of Mintel’s knowledge library is a good question.”

Matt Nelson, Mintel CEO, said: “Mintel Leap is an AI game-changer. By utilizing cutting-edge generative AI, billions of data points and years’ worth of Mintel’s and Comperemedia’s unparallelled analyst expertise can now be discovered and summarised in seconds. 

“Our clients are beginning to leverage the power of AI to drive organizational efficiency; however, understanding how and where to incorporate AI into business practices isn’t always clear. With Mintel Leap’s closed-loop generative AI platform, we’ve eliminated information overload and supercharged our clients’ ability to get trusted, data-driven insights faster than ever, saving them valuable time. The implications for improved operational efficiency, product development, and marketing strategy are genuinely unrivaled, enabling our clients to make informed decisions quickly and confidently.”

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About Comperemedia

Comperemedia, a Mintel company, provides trusted competitive intelligence that enables brands in the United States and Canada to quickly identify opportunities specific to their industry and products. For the last 25 years, our industry-leading data, paired with expert analysis and innovative technology, has provided clients confidence in decision-making across their business.