Backed by comprehensive marketing intelligence and consumer data and grounded with in-depth analysis and brand examples, discover how three emerging trends are set to impact telecommunications and media companies, marketers, and competitive omnichannel strategies in 2022:
Ecosystems Expanding: Consumers will demand control via stability, simplified choices, and fresh entertainment experiences. Brands will meet this demand through evolving their own internal ecosystems to become more full service and create new value propositions to consumers.
Brands as a Life Coach: As many consumers experience significant life changes and upheavals, they are looking to brands for support and education. Due to these changes, brands will see themselves as a resource now more than ever before and will position themselves as a consultant to help consumers as they make these important life decisions.
Beyond the Screen as We Know It: We will see brands invest in campaigns and products that go beyond the screen and bring their products and engagements to new atmospheres. Real-life engagements will be seen as more novel and coveted, thus brands will create experiences that take consumers offline, while also testing new digital platforms, like the metaverse.
Download Comperemedia’s 2022 Telecommunications and Media Marketing Trends now to find out how marketing intelligence can inform your omnichannel strategy in 2022.
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