[Watch]: 3 things you need to know about the Capital One hack
In one of the biggest data breaches ever for a bank, a hacker compromised the personal information of more than 100 million Capital One customers in the United States and approximately 6 million in Canada, according to an official Capital One press release. The hack is expected to cost the company approximately $100-$150 million.
Here, Comperemedia Director of Content & Analytics Eric Fahey discusses how consumer trust and the unique nature of the breach are affecting fallout and shares his recommendation for how Capital One can stay competitive in its consumer engagement strategy, with three things you need to know.