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About:Behice Ilhan

Behice Ilhan
Profile
Dr. Behice Ece Ilhan is the Senior Trend Strategist at Mintel. Behice provides futuristic perspectives and opinions on trends and their impact on the brand landscape, which she utilizes to strengthen engagement with CPG and agency clients on storytelling and positioning strategies.

Posts by Behice Ilhan :

  • Holiday season 2020: Strategic ritualization perspective, Posted on October 29th, 2020 by Behice Ilhan in Bolder Thinking Blog
  • Strategic thinking: Humor, Posted on September 30th, 2020 (September 30th, 2020) by Behice Ilhan in Bolder Thinking Blog
  • Technology reimagined: Are we really contactless?, Posted on September 11th, 2020 (September 11th, 2020) by Behice Ilhan in Bolder Thinking Blog
  • Retail media networks and their role in omnichannel strategy, Posted on March 2nd, 2020 by Behice Ilhan in Bolder Thinking Blog
  • How Under Armour lost its cool: A cultural branding perspective, Posted on February 5th, 2020 (February 11th, 2020) by Behice Ilhan in Bolder Thinking Blog
  • [Part 4] Competitive Strategies: What is next for Netflix?, Posted on December 19th, 2019 (December 19th, 2019) by Behice Ilhan in Bolder Thinking Blog
  • [Part 3] Competitive Strategies: What is next for Netflix?, Posted on December 18th, 2019 (December 19th, 2019) by Behice Ilhan in Bolder Thinking Blog
  • [Part 2] Competitive Strategies: What is next for Netflix?, Posted on December 17th, 2019 (December 17th, 2019) by Behice Ilhan in Bolder Thinking Blog
  • [Part 1] Competitive Strategies: What is next for Netflix?, Posted on December 16th, 2019 (December 19th, 2019) by Behice Ilhan in Bolder Thinking Blog
  • Competition strategies: Traditional approaches, Posted on November 14th, 2019 by Behice Ilhan in Bolder Thinking Blog
  • Demystifying Facebook Libra, Posted on September 9th, 2019 (September 10th, 2019) by Behice Ilhan in Bolder Thinking Blog

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