2021 Insurance Trends
Backed by comprehensive consumer and market data and grounded with in-depth analysis and brand examples, discover how three emerging insurance trends are set to impact the insurance landscape in 2021.
Download Comperemedia’s 2021 Insurance Trends now to find out:
- What insurance campaign strategies will find success
- How the consumer drivers Technology, Value, and Identity will impact brand relevancy and competitive strategy
- Which brands are already succeeding in insurance
Comperemedia can help you keep an eye on the competition in order to stay ahead of the game. It’s time to update what you expect from marketing intelligence.
Agents of Change
COVID-19 accelerated the need for a streamlined purchase process across all distribution channels. In 2021, the focus will be on accelerating agency digital transformation. Insurers will shift to independent brokerages, collaborate with startups, and equip agents with simplified tools.
Customers have come to anticipate not only personalized experiences, but inclusive ones. Carriers are offering new interpretations of coverage that reflect evolving market conditions and consumer expectations. Brands will further align to freelance and at-home work, while also considering what it means for underwriting to be unbiased.
New entrants from technology and retail giants proved the lines between insurance and other industries are blurring. The lessons learned from disruptors are becoming more relevant to insurers, resulting in unique collaborations including those with automakers, mortgage lenders, and e-commerce retailers. In 2021, insurers will appear in new industries, including expansions into different insurance lines, and marketing will reflect the value in a holistic customer experience.
Download for free now and read how our experts break down campaign activity and strategy, putting data in context to reveal the white space for brands in 2021.