What is Omni?
Comperemedia Omni is a daily insight engine providing transparency in media strategy. Campaigns are collected at the product level from marketing in traditional and digital channels for critical omnichannel analysis. With all the benefits of Comperemedia Direct and added dashboard views of spend, frequency, volume, and more, it is integrated intelligence for integrated marketing.
Big marketing data made useful
Comperemedia Omni’s proprietary approach to standardizing data gives you a single strategic view of all channels and core metrics that will help you make better decisions faster. Your need, our speed.
Brilliant ideas, brilliant people
Our experts break down campaign activity and strategy, putting data in context to reveal the white space, best practices and innovative campaigns. All distilled into actionable insights you can drop straight into your own executions. We keep digging, so you don’t have to.
More than a database
Comperemedia Omni’s automated dashboards, push alerts and search capabilities give you lightning-fast access to a vast set of data, all backed up by a world-class client service team. You want it? We’re already on it.
What you can do with it
A key tool for banking, credit card, mortgage and loan and investment marketers looking to understand their competitive landscape. We can provide product-level information from 13 channels: direct mail, email, print, desktop and mobile display, desktop and mobile video, native advertising, owned, paid and earned social media, SEO and SEM.
Our team of analysts use this data to create reports featuring analyses list offer/positioning, channel, campaign, gap and creative. Beyond that, monthly and quarterly summaries as well as business reviews are available for download.