What is Direct?
Comperemedia Direct is the complete and expert source of product-level data and insight in direct marketing. We monitor acquisition strategies, pricing, targeted offers and product introductions from our rolling and lifecycle panels in five channels for the US and Canada.
Dig in, level up
Our product-specific fields can aggregate data by pricing, channel, demographic – or any of the other data points we capture, so you can pinpoint the offers that matter to you. Big on data, huge on insight.
Because you need to know
Comperemedia Direct’s analytic tools allow you to visualize the data, so you can benchmark the competition and understand how you measure against it. Our competitive intelligence, for your competitive advantage.
Expand your team, expand your horizons
Comperemedia’s experts and research analysts deliver up-to-the-minute insight into industry trends and developments. Our dedicated account teams are always here to answer questions and assist with projects quickly and confidently. Know more, win more.
What you can do with it
Professionals in automotive, banking, credit cards, insurance, investments, mortgage and loan, retail, shipping, telecoms, tobacco, travel and leisure use Comperemedia Direct for key competitive analysis in direct mail, email, desktop and mobile display and print campaigns.
Utilizing both longitudinal and rolling consumer panels, clients get both a representative national volume as well as a clear view of cross-channel lifecycle communications. Collection is also available for brokers (insurance agents and financial advisors) and small businesses.