Bolder Thinking Blog

Heatmap: Capital One Quicksilver credit card

November 8th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Capital One Quicksilver credit card.

Starting in June 2019, Capital One shifted its Quicksilver card marketing strategy from a primarily direct mail focus to paid Facebook.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.