Heatmap: Capital One Quicksilver credit card

November 8th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Capital One Quicksilver credit card.

Starting in June 2019, Capital One shifted its Quicksilver card marketing strategy from a primarily direct mail focus to paid Facebook.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.