Bolder Thinking Blog

Heatmap: Wells Fargo Platinum Card

August 30th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Wells Fargo Platinum Card. 

Wells Fargo is heaving up on display and paid facebook, featuring a promotion offering $10 off an Amazon purchase when users change their one-click payment method to a Wells Fargo credit card.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.