Bolder Thinking Blog

Heatmap: Wells Fargo Platinum Card

August 30th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Wells Fargo Platinum Card. 

Wells Fargo is heaving up on display and paid facebook, featuring a promotion offering $10 off an Amazon purchase when users change their one-click payment method to a Wells Fargo credit card.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.