Verizon Launches Campaign to Celebrate 10 Years of Verizon Innovative Learning
To kick-off the school year and generate awareness for the work it is doing in the classroom, Verizon is launching a campaign to promote and celebrate the 10-year anniversary of its Innovative Learning program. The program provides Title I schools with free technology and curricula, and Verizon is shining a light on students who have been impacted by its program to celebrate its success. This fall, Verizon added 50 new title I schools and 50 new labs to Verizon Innovative Learning, which has reached more than 1.5M students since its launch in 2012.
Using our Comperemedia Omni tool, our expert analysts were able to analyze this new Verizon campaign. The campaign, which has already hit owned social platforms, shares the stories of four students who have had their education experience and future inspirations shaped by Verizon Innovative Learning. The accounts are all first-hand, painting a vivid picture of the role Verizon has planned in improving and impacting the lives of students involved with its programming.
The efforts are planned to also hit broadcast TV and other digital channels in the near future. To further fuel its efforts, Verizon is sending two of the featured students to the Global Citizen Festival in New York City to share their stories and experience with its learning program, further amplifying the voices of those most impacted.
Verizon has continually worked to knock down barriers to technology access and improve digital equity in underserved communities. “In particular, the company aims to provide digital skills training to 10 million young people by 2030. And it’s well on its way, thanks to Verizon Innovative Learning. In partnership with a variety of not-for-profits, the program has helped to provide $1bn in value over the last decade, in the form of free internet access, technology, and educational resources, to Title I schools across the US.”
Verizon’s efforts are timely and allow consumers to see a different side of the Verizon brand, shining a light on the positive impact its program has had on underserved communities. It shows the evolution in real-time and puts true stories at the forefront to show an authentic view of the Verizon Innovative Learning program. This is an excellent example of a brand showcasing its social commitments in a way that feels genuine instead of checking a lip-service box, it allows consumers to see in real-time its commitment in action and points to expansion in the future.
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