Economic uncertainty, increased anxiety, and rising repair costs are all areas insurance brands will need to tackle with marketing efforts in 2023. Comperemedia will announce how external factors and internal developments will affect acquisition efforts and customer communications in the forthcoming 2023 Insurance Trends. Here is a preview of one of the three trends that will impact the sector next year.

Insurance brands will need to stress their value by marketing ways customers can save even while insurers simultaneously raise rates. They will also need to show their commitment to customers through providing relevant access to services and programs that make life easier, safer, and more convenient and affordable for consumers.

Comperemedia is previewing a collection of a few key trends with a spotlight on inflation, ahead of our full 2023 Trend Reports. Download now to explore in-depth what this means for brands within the Insurance space.

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