Bolder Thinking Blog

2019 Financial Services Trend: Platformification

June 5th, 2019 | Lily Harder

As the industry searches for seamless ways for consumers to engage with their money, we expect to see a marketing shift toward a more complete digital experience. According to Comperemedia research on consumer attitudes toward fintech, nearly seven in ten consumers are comfortable conducting transactions through a computer or smartphone.

The ‘Platformification’ of Financial Services describes a more holistic approach to consumer digital experience. Consumers are comfortable with financial technology, such as sending transactions via a computer or smartphone on apps such as Venmo and Chase Quickpay, and are expecting a seamless and convenient process to do so.


Towards the end of 2018, Comperemedia released its annual marketing trends for key industries, including financial services. Those predictions include: ‘Mind, Body, and Wallet,’ ‘The New Reality of Rising Rates,’ ‘B2B Above and Beyond,’ and ‘The ‘Platformification’ of Financial Services’. Learn more here.

Lily Harder

Lily Harder

Lily Harder is Vice President of Research at Comperemedia. She specializes in financial services, researching industry trends and competitive intelligence insights.