Heatmap: Capital One Quicksilver credit card
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Capital One Quicksilver credit card.
Capital One Quicksilver is dialing up paid Facebook to support a back-to-school campaign. They’re using Facebook to connect with a variety of life-stage targets including college students, parents from children of different ages, teachers and others prepping during back-to-school season.