Bolder Thinking Blog

Heatmap: Prioritizing display to promote the Citi / AAdvantage Platinum Select card

July 26th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Citi / AAdvantage Platinum Select card. 

In competitive comparison, Comperemedia Omni data shows the Chase Sapphire Reserve credit card increased online video spend earlier this year. Online video spend and creative for the Citi / AAdvantage Platinum Select card suggests Citi is attempting to blunt Chase’s engagement strategy for the Sapphire Reserve card. 

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.