Bolder Thinking Blog

[Watch]: T-Mobile begins branding takeover

June 4th, 2020 | Emily Groch

As T-Mobile begins to sunset the Sprint brand, T-Mobile took its own creative approach while it left Sprint-branded communications mostly the same–for now. 

Here, Director of Insights, Telecom, Emily Groch, discusses how the branding and marketing has changed so far, plus expectations for New T-Mobile marketing.  

Emily Groch

Emily Groch

Emily Groch is Comperemedia’s Director of Insights, Telecommunications, providing omni-channel marketing analysis and competitive insights to telecom providers.